AT-KABUL: Etisalat has signed an agreement with national cricket team’s players Hamid Hassan and Muhammad Nabi as brand ambassadors. The two superstars will appear in Etisalat’s commercial and public campaigns as well as become ambassadors for social causes.
Wednesday’s signing reiterates Etisalat’s efforts in forging strong relations with the sporting community of Afghanistan. This enables the operation to support local talents as well as contribute towards enhancing the sporting spirit among the youth of the country.
Chief Executive Officer (CEO) of Etisalat, Dr. Salah Zerguerras: “Since the beginning Etisalat has been part of the development process and achievements of Afghanistan in various areas including sports. Today, cricket is the most popular game in the country, playing a significant role in the lives of youth. Etisalat enjoys a long standing relationship in the development of cricket in the country. The two cricketers embody what Etisalat brand is about. They are hard-working, committed and resemble Etisalat Afghanistan in terms of dedication to serving Afghans and giving them the hope of a better tomorrow.”
He said that Etisalat’s agreement with Hamid Hassan and Muhammad Nabi reaffirms the company’s values focused on excellence, ambition creativity and commitment towards supporting sporting talents in Afghanistan.
Speaking on the occasion, Hamid Hassan said, “It is an honor to be the face of a prestigious brand like Etisalat and help drive their social causes. A large amount of my success and recognition is attributed to the constant support and superior facilities provided by Etisalat during the early days of cricketing development in the country.”
Muhammad Nabi reiterated said the partnership with Etisalat sets an example for next generation players in achieving success and positioning Afghanistan on a global map.’ He further stated, ‘I feel proud to be associated with Etisalat family. Etisalat has always been striving to provide Afghans with world class telecom services and has helped Afghans to lead a positive life by shaping their ideas and supporting their programs at different levels. I believe that Etisalat is the sole private company that has done a lot for empowering sports in Afghanistan.